In 2050 the VN expects the world to need three times more resources if we keep consuming like we are doing now. In line with this, according to a 2014 survey, the average 1 person household owns more than 10 appliances. But this per-household ownership is not an efficient system for many products and leads to unnecessary consumption and therefore use of resources.
Our company proposes something different, a shared product hub located at the center of living complexes.
From this hub, inhabitants will have access to an assortment of shareable products, which they can easily reserve, pick up and bring back using our app.
Through partnerships with companies, we offer the newest and highest quality products available. To maintain the products, our company offers minor repairs. When products are at their end-of-life they can be returned to the manufacturer to be refurbished or recycled.
Because products are shared, high quality can be maintained while preserving affordability. Besides offering this economical access to quality goods, users can live a more carefree, clutter free life as products are available without needing to be stored in their own home.
COMMON
In The Netherlands there are 181.000 students living in one-person apartments. Students are the perfect target market for our business as they are often just moving out and won’t own much yet, and will therefore benefit most from this service.
After doing benchmark research we are able to conclude that we as COMMON differentiate ourselves by offering a complete product assortment. Since comparable companies solely offer a selected assortment with products such as washing machines or tech.
Our key partners are student complexes and businesses. Our company is the link between these parties, to provide the students a subscription which allows them to make use of all the products in the complex. This is paid for by a monthly fee that is added to their rent.
Reducing the consumption of products by 70 percent